Entries by Ann Vanino

Marketing Your Small Business Product or Services

As a small business, you can sometimes find yourself in a competitive position with larger businesses. When you are selling your product or service, here are some approaches for convincing the customer of the advantages of dealing with a small business and why your product or service is the one to meet their needs.

Organic Consulting

Too often, consultants fail to give their clients maximum value. They bring pre-packaged knowledge and approaches to unique situations. Many consultants believe their value lies in what they already know and being “expert.” Organic Consulting is a consulting methodology that lets the work grow from what is.